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- Starting the game
- Once you've started the program and the introduction and fake ad have finished,
- push the button that says "New Company".
-
- The main decision that needs to be made prior to starting the game is
- what type of specialty you will be: manufacturing, marketing, or
- researching. Each specialty is twice as efficient at its job than the
- players of another specialty. Depending on your strategies for playing the
- game, you may decide that one specialty better suits your style of gameplay.
-
- While you're at this screen you can also change the name of your company and
- CEO, by clicking in the fields where those names are listed and typing over what's
- already there. Note: Your company name will come up much more in game play.
-
- You can also choose your color by hilighting one of the eight color choices.
-
- Now that you've decided what you want to be we'll choose the options for your
- game. Since this is a walkthrough, we'll pick beginnner for the difficulty.
-
- Also click on the area where it says "Startup Funds" and ad a 0 onto the end,
- so you start with 40 million instead of the usual four.
-
- Now hit ready and start the game.
-
- Getting oriented
- Take a quick look at the "popup" help items on the main screen. These will
- only appear by default on the easiest level, but then can be recalled any
- time by hitting F2. Similar screens will also appear in your marketing,
- site, research, and production windows(more about those later).
-
- Use the +/- adjust the speed of the game. Initially, Fast or Faster are
- probably the best choices, though you'll quickly find that multi-player
- games become a lot more challenging when playing on Fastest or higher. Press
- the Pause key(upper right of your keyboard) at any time to pause the game.
- Press it again to resume play.
-
- Let's Play
- Click on a region adjacent to your initial starting region and press
- Investigate Region in the right-hand panel.
-
- Click on the Site button on the right-hand side(not the one toward the
- bottom) to enter the Site screen.
-
- Site Screen
- Click on your garage. This is where you initially manufacture your product.
- Use the slider to hire some workers (20 should be good to start).
-
- Click on the empty "plot" in the upper-right of the site map. This is where
- your research buildings are built. Note in the top display that it will cost
- $8 million for the next upgrade. Upgrade the building(which actually builds
- it in this case).
-
- Double-click on the garage to enter the Production Screen.
-
- Note: once a building is constructed, you can double-click on it to enter
- the corresponding screen for the building(if available).
-
- Production Screen
- The production screen is where, in many ways, whether you win or lose the
- game is decided. Set your prices too high and demand will fall off. Sell an
- inferior product, when compared with your competition, and watch the toads
- conquer the world as your corporation goes bankrupt.
-
- Since all products are about equal in the beginning of the game, you can
- overcharge a great deal. Set the price to $6500(be sure to hit Enter to make
- the change official). In only a short time(In terms of game years), you will
- have to return to this screen and adjust your price to be more competitive.
- But, for the initial stages of the game, he who has the most money comes out
- ahead.
-
- Note the demand on the bottom of this screen and the corresponding figure
- for how many units you are producing each period. Overproducing is not a big
- factor initially, but you'll want to keep an eye out so that the amount you
- are supplying is relatively close to demand.
-
- To get back to the Site screen to adjust your production(if desired), click
- on the little "button" in the upper-right corner of the screen.
-
- Back on the Site Screen
- By now, your Engineering Lab should have been constructed. However, we need
- to check some things out before hiring any workers(why waste the money on
- their salaries when they are not doing anything?).
-
- Click on the lower-left "plot" and start building your first Marketing Office.
-
- At this time, you may want to hire an additional 5-10 workers, on the
- expectation that demand has increased while you have been working with other
- things.
-
- Return to the Main Map by clicking on Done or on the mini-map near where
- your site is highlighted.
-
- Back on the Main Map
- By now, you've investigated two regions(your initial region and the one you
- started investigating before going to the Site Map). Click on another region
- adjacent to your first and investigate it as well.
-
- If this is your first time playing, now might be a good time to pause the
- game while you learn what the inhabitants of these regions want.
-
- Click on any of the regions that you've currently researched.
-
- Click the Region button on the bottom toolbar. The window pane in the
- lower-right of the screen contains the Regional Desires for that region
- (Reliability, Performance, etc.). By researching these traits, you can
- improve your product and make it more attractive to different regions. The
- longer the bar in this window, the more the regions desire that attribute
- (w/green bars being the most desirable).
-
- Check the other regions you've investigated as well. Their desires are
- relatively unimportant during the first year or two of the game(since your
- products have not been enhanced yet), but you will quickly find that they
- will buy a lot more of products that they like(vs. your competitors).
-
- By now, you should have investigated your third region(if you did not pause
- the game-if you did, unpause now). Start investigating a fourth region.
-
- Goto the Production Screen by clicking the Produce button.
-
- Production Screen
- How is your demand relative to supply? If you are under or overproducing and
- click the button at the top of the screen to jump to the Site Map.
-
- Site Map
- Adjust your production as needed based on the info you just got off the
- Production screen.
-
- If you have more than $3 million, now might be the time to upgrade your
- Garage to increase your manufacturing capacity. If you do not do this now,
- keep in mind the fact that you will need to upgrade at some point. When is
- now up to you, but the sooner the better if your demand is higher than you
- can supply.
-
- Another choice that can be made now(or later) is whether to invest $1
- million in a Sales Building(center-top "plot"). This building functions
- much like your salespersons on the main screen(more about them in a minute).
- By building Sales buildings, you can sell to the regions surrounding your
- site without needing a sales executive in the area.
-
- Click on the Engineering Lab and hire some workers. Then, double-click on
- the Lab to enter the Research Screen.
-
- Research Screen
- The Research Screen is where your engineers work on upgrading components of
- your product. For the default computer market, there are seven components
- (plus the case) that have attributes that can be improved via research.
-
- Some components have a larger effect than others on specific attributes. For
- example, improving the performance of your CPU(the "chip" to the left of the
- case) will boost performance the most. Similarly, increasing the ease of use
- of the operating system(the OS 4 box on the right) will help lift the overall
- ease of use of the product.
-
- Researching product upgrades is not an exact process. Since different regions
- in the game desire different things(remember the Regional Desires indicator
- on the main map?), improving one aspect of your product at the expense of
- another could cost you later in the game. Juggling all aspects of the
- product, while simultaneously competing marketing the product, investigating
- new regions, upgrading your sites, _and_ competing against other players may
- seem daunting at first, but you'll quickly get the hang of things.
-
- For now, recall the Regional Desires of the regions around you. If, for
- example, they really liked a product's Aesthetics, increase the Aesthetics
- of a component and hit the Research button to start your engineers working.
-
- Initially, since you have few researchers, you can only increase the
- attributes by a small amount without requiring enormous amounts of time.
- While you are learning, you may want to limit individual research projects
- to somewhere between 15 and 30 weeks duration. Later, as you upgrade your
- engineering labs, you'll be able to research things more quickly.
-
- If you start researching something and change your mind while it is still
- in the Research Queue(the listing to the lower-right), select it and hit
- the X to prevent that particular project from ever being started. Note that
- you cannot cancel the current research project, so be sure not to start one
- that will take many years.
-
- Return to the Main Map by clicking Done.
-
- Main Map
- By now, the sales executive in your home region should have a little number
- next to him. This represents the number of sales executives that are in a
- particular region. As your corporation increases in revenue earned, you will
- gain additional sales executives.
-
- Click on your sales executive. Notice how the display on the right changes
- to display him and the attributes of the product he is currently selling. If
- there is more than one sales executive in a region, you can select them
- simply by clicking on them(notice how the graphic becomes highlighted). Any
- selected sales executives or marketing units(more on them in a minute) will
- move to any region that you have researched when you click the right mouse
- button(RMB) in that region. Try moving him to another region now. Your sales
- executives will sell to the region they are currently in as well as
- surrounding regions, though at a decreasing level of effectiveness the more
- distant those regions are.
-
- Now might be a good time to click the Share button on the right. This will
- show you who is selling products in the current region, the number of
- products sold, and the number of each product demanded by the population.
- If the number sold is less than the number demanded, you may need to increase
- production. This might also be a good time to consider dropping your selling
- price as you research cheaper and cheaper components.
-
- Start investigating some additional regions. Notice that they become more
- expensive to research the further they are from your site.
-
- Now we come to the most misunderstood, but most powerful, units in the
- game--marketers.
-
- Return to the Site Map, hire some marketers, end enter the Marketing screen
- (remember how to get to screens from the Site Map)?
-
- Marketing Screen
- Here is where you will develop the marketing campaigns to assure your utter
- domination of the world. As you upgrade your marketing buildings, additional
- types of marketing campaigns(positive and negative) will become available.
-
- For now, think about the Regional Desire of the areas around your initial
- site and develop a radio campaign based on the desired attributes. Click on
- the attribute on the left and Create Campaign on the right. Go back to the
- Main Map and continue investigating regions, adjusting production, and
- researching new components until your first marketing unit appears(it will
- look like a small card in your home region).
-
- Click on this marketing unit and move it to a neighboring region by using the
- RMB on the target region(just like your sales units).
-
- Conclusion
- By now, you've gotten a firm start on the basics of Entrepreneur. Practice
- makes perfect. As you continue playing, you will quickly get the hang of
- manipulating all the various facets of the game.
-
-
- Other Resources
-
- Visit http://www.stardock.com to find links to sites dedicated to the strategy
- of Entrepreneur.
-
- Entrepreneur is a game that is very easy to play but very hard to master.
-